Because of the popularity of the medium, there are more than 1000 television channels in India. Millions of viewers tune in every day to watch their favorite shows in popular channels like Star Plus, Colors, Zee TV, Sony Entertainment Television, Sun TV, Zee Marathi, Zee Bangla, Star Vijay, ETV Telegu, Star Jalsha, PTC Punjabi, ABP Majha, etc. MyHoardings help clients for TV media planning and media buying services.

Most viewed popular sports channels that people watch for their doses of sports entertainment in India include Star Sports 1, Sony Six, Sony Ten 1, etc. Dial MyHoardings for professional TV ad agency services across India.

Most viewed popular TV News channels that people tune in to in large numbers include Aaj Tak, NDTV 24x7, Republic TV, Times Now, CNN News18, CNN IBN, India TV, Star News, ABP Ananda, ABP News Hindi, TV9 Telegu, etc. These are extremely popular among people for their news coverage. Other than this, there are music channels like MTV, infotainment channels like Discovery and National Geographic, movie channels like Zee Cinema, Sony Max, etc., and cable TV channels.

TV advertising can ensure brand outreach in the number of millions with a single ad on a national TV channel. However, there is also a sizeable scope of reaching out to the local and regional audiences through TV advertising. India has a consolidated network of local cable TV channels whose numbers go up to thousands. These are effective in establishing brand recognition among a more concentrated audience base. For instance, local businesses mostly swear by cable TV advertising to build brand recognition in the market utilizing TV media buying services. Therefore, it is possible to engage in geo-targeting and hyperlocal advertising through cable TV advertising in India.

TV is broadcasted through two mediums in India – cable and DTH. DTH Advertising or Direct-to-home advertising involves advertising through specific DTH media providers. TV advertising involves branding that can be viewed by people watching a specific channel at the same time. However, through DTH advertising, you will be able to advertise your brand to the subscribers of a specific DTH provider. Because of the rising demand for the DTH services (70.70 million as of September 2020), DTH advertising too is gaining steady popularity. A few of the popular DTH providers are Tata Sky, Airtel DTH, and Videocon DTH.

DTH advertising offers a range of services that allows the brands to create a strong brand image among viewers. They are – branding on the landing channel, branding on the ‘Search and Scan’ banner, geo-targeting services, image branding on the ‘Guide’ menu, interactive ads, etc.

The rates of TV advertising are dependent on the TV channel, time slot, and the ad type that you opt for branding purposes. They are calculated based on 10 seconds of broadcast time. MyHoardings will give you the best deals and discounts on the TV advertising rates. The approximate cost of branding can start as low as 200 INR per 10 seconds to several lakhs. This wide range includes branding on local cable TV channels, popular TV channels, and advertising through DTH service providers. To get a detailed understanding of the rates of TV advertising, you can get in touch with us at business [at] myhoardings.com or call us at (+91) 99538-47639.

While most brands prefer the video ads option as the go-to advertising media option, there are several other advertising solutions on offer for TV advertising. A few of them include scrollers ad, Aston band TV ads, L band ads, and teleshopping ads on Zee Business Business Channel.

The approximate viewership reach is listed under the ‘TV Advertisement’ listing on our website www.myhoardings.com. However, if you wish to see the latest and the most accurate number of the viewership base of a channel, you can do so through BARC. BARC, Broadcast Audience Research Council, is an industry body that involves the alliance of broadcasters, advertising and media agencies, and advertisers. It is tasked with designing, commissioning, supervising, and owning an accurate, reliable, and punctual TV viewership measurement system in India. BARC even provides exact numbers of the reach of a brand ad campaign. It does all of this with a nominal fee. BARC offers a subscription-based service that gives timely details of the change in the pattern of TV viewership.

The usual accepted ad format for TV advertising is .mov.

Yes. MyHoardings engages actively in a TV advertising campaign for clients which includes planning, design, and execution. However, the charges for designing TV ads are not mentioned in the listed rates for TV advertising on the website for Zee Business Business Channel.

It usually takes 2 to 4 days for processing a TV ad campaign. However, you would need to book the ad 4 days in advance for broadcasting on a TV channel or a DTH service provider.

Yes, the ads can be usually canceled after the booking for TV advertising has been done. However, if the ad has already been given a slot for broadcasting on television, cancellation might not be possible then. Scheduling of TV ads mostly happens a day before the ad is actually broadcast on TV.