What makes outdoor advertising so effective? Out of home Advertising (OOH) outdoor advertising is one of the oldest forms of advertising and it is still considered to be the most
What kind of audience do the brands capture through outdoor Ads (advertising)? Outdoor advertising captures a diverse range of audiences due to its visibility and broad reach. Here’s a breakdown
Benefits of transit media advertising: • Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority
What are the tips for effective non-traditional forms of advertising? Since the scope of non-traditional advertising is immense, a number of steps could be adopted to maximize the outreach of the brand.
What makes non-traditional advertising crucial in recent times? As is evident from the name, non-traditional ads is a unique approach to advertising. Non-traditional ads is solely powered by innovation and creativity and is driven
Mall Advertising is a relatively new concept among the Indian masses and hence promises a plethora of options and possibilities for the advertising industry. Brands can exercise a diverse variety of
Malls are highly spacious and well organised; therefore they provide uncluttered areas for brand ads Crucial sites for mall advertising include: • Food court area: Most of the malls have eating outlets at
Tips for effective digital advertising Special tactics are required to master the art of digital advertising to ensure the maximum ROI in the market and to ace in the competitive
How can we measure the effectiveness of digital advertisements? There are certain tools and terminologies that help you understand and calculate the effectiveness of any digital advertisements campaign. These terms
As we all know that people’s views change with time; hence the change in advertising strategies is also essential. There are two types of advertising one is traditional and the