The advent of smart phones which work on android and IOS operating systems make mobile app advertising the need of the hour. We need apps for everything today be it
Programmatic media buying fastens the process of ad-space selling and buying process. Moreover it allows users to bid for an appropriate ad-space, have full control over the performance of the
In-app engagement is directly related to effectiveness of the mobile ad because more the user spends his time on a particular app the higher is the chances that he would
in-app advertising Out stream video ads In-stream video ads In-Banner video ads Interstitial ads Sponsored video ads
As the name suggests this type of ads gift users a reward once they view the full ad displayed in the app. It is a type of in-app advertising popular
Cross-promotional ads are the one where a brand uses one product for promoting its line of other products as well. For instance: On the back of a Lays chips, you
App ad revenue is calculated on the basis CPM model. CPM stands for Cost Per Mile Impressions by per mile we mean per 1000 impressions. The value of the impressions
Different types of mobile app ads include: Banner ads Video ads Graphic ads Pop-up Ads Interstitial ads In-App ads Splash Ads Native ads
Top 5 healthy lifestyle apps include: My Fitness Pal Headspace Fooducate Noom Fitbit Coach visit MyHoardings for more
Locked screen advertising works on the principal of exposing the ad to the user as and when he uses the phone either for work or to kill time. The ad