What are the tips for effective non-traditional forms of advertising?

Since the scope of non-traditional advertising is immense, a number of steps could be adopted to maximize the outreach of the brand.

Make the advertising as unconventionally creative as possible.
Tie social media branding with the non-conventional marketing. Creating a space in social media will enable customers to know about the brand closely. Organizing weekly live sessions on the social media, demonstrating the product and answering the questions of people, goes a long way in ensuring deeper connection of the brand with people. Additionally, make sure the FAQ page on the website of the product is etched out well.
Associate the brand with an organization or a community that gives back to the society or is engaged in humanitarian work. People love to associate themselves with the brands which look after a community or a society. This would, in turn, give your brand a loyal base of regular customers who will also help to generate the required buzz in the market.
Have your own podcast. Podcasts will help you to have a fair base of consistent listeners and eventually, customers. Have a weekly episode of podcasts and make sure that you address a few questions from the customers to ensure greater transparency and relativity with the brand.
Develop an app for your brand. Though it may seem like a far-fetched idea, developing an app for your brand will enable people to get good service before and after the purchase of the brand. This rather non-salesy approach would ultimately lead to generating greater sales for the company due to your brand’s customer friendly service.

Create engaging video content

Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content to them.
Be ahead of social media trends

It's no secret that usage of phone among most of students is high and they're constantly on social media.
Leveraging influencer collaborations

Collaborating with influencers can significantly enhance our product sampling initiatives.
Academic incentives

Offering incentives to college students will make them more likely to shop with your company.
Class enrollment promotions

Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area.