Yes, at MyHoardings, we specialize in creating customized Out-of-Home (OOH) campaigns that are specifically designed to match the behavior of your target audience—whether they are daily commuters navigating city roads or air travelers moving through premium airport environments.
1. Understanding Target audience behavior
Daily commuters often engage with media during peak hours and in transit-heavy zones like metro stations, buses, cabs, and roadways. Their exposure is frequent but brief, requiring bold, quick-to-grasp creatives with high recall value.
In contrast, air travelers have longer dwell times in terminals, lounges, and baggage areas. This audience typically includes high-income professionals and decision-makers. Here, brands can deploy detailed messaging, digital screens, and immersive displays to create deeper engagement.
2. Media Selection Based on Movement Patterns
For daily commuters, MyHoardings suggests formats like:
-
Bus wraps, metro train branding, auto panels
-
Pole kiosks, traffic booth ads, and foot-over-bridge displays
For air travelers, effective formats include:
-
Digital airport screens, conveyor belt ads, and standees
-
Backlit panels in lounges, elevators, and arrival zones
3. Custom Scheduling & Messaging
We also adjust campaign scheduling based on audience patterns. For commuters: morning and evening peak hours. For flyers: weekends, holiday seasons, or business travel cycles. Messaging and design are tailored accordingly to resonate with the mindset of the viewer.
4. Performance Tracking
We monitor impressions, engagement levels, and conversions to refine your campaign in real time. Campaign insights are shared with you through reports and visual documentation.
Conclusion
You absolutely can customize campaigns based on the behavior of target audiences like daily commuters vs. air travelers. MyHoardings ensures your message lands in the right place, at the right time, and with the right impact.
9953847639 | 
www.myhoardings.com | 
business@myhoardings.com
