What contingency measures are in place in case of weather damage, political restrictions, or location issues during a live campaign?

At MyHoardings, we understand that live OOH campaigns are subject to real-world variables like extreme weather, political developments, or location-specific issues. That’s why we have a well-defined set of OOH campaign contingency measures to safeguard your brand’s visibility and campaign continuity.

1. Pre-Campaign Risk Assessment

Before launching any campaign, our team conducts a risk analysis of selected media locations. We evaluate:

• Weather forecasts during the campaign period

• Known political or event-based disturbances

• Infrastructure stability of the media site (especially in monsoon-prone or high-wind zones)

2. Backup Media Planning

We pre-identify alternate media options in nearby locations for each major city. In case the primary site becomes unavailable, we can swiftly activate the backup without compromising the campaign schedule or reach.

3. On-Ground Monitoring Teams

Our regional field teams conduct frequent inspections during live campaigns. Any damage to vinyls, hoardings, or transit formats is reported immediately and repaired or replaced within 24–48 hours, depending on location accessibility.

4. Political or Legal Restrictions

If a campaign is affected due to a local political order, protest, or civic restriction, we coordinate with local authorities to determine permissible actions. If necessary, we pause the campaign and reallocate duration or shift to an alternate location based on client consent.

5. Real-Time Updates to Clients

Clients are kept informed at every step. We provide real-time updates, execution photos, incident reports, and contingency actions taken—ensuring transparency throughout the process.

Conclusion

What OOH campaign contingency measures are in place in case of weather damage, political restrictions, or location issues during a live campaign? At MyHoardings, we have you covered with strategic planning, on-ground support, and rapid response systems that keep your campaign secure, uninterrupted, and effective.

9953847639 | www.myhoardings.com | business@myhoardings.com