Can I get exclusivity on certain media locations to block competitor campaigns during my active period?

In the competitive world of advertising, brands often seek a strategic edge by locking down prime visibility spots. One of the most frequent client queries we receive at MyHoardings is whether it’s possible to get media location exclusivity on specific outdoor campaigns—and the answer is yes, in most cases.

When running high-impact campaigns in metro cities or key tier-1 and tier-2 markets, securing exclusive media locations can significantly enhance your brand recall, ownership feel, and competitive advantage. Whether it’s a billboard at a high-traffic junction, a digital screen at a mall, or metro branding, exclusivity adds unmatched value.

How Exclusivity Works

Exclusivity means your brand is the only advertiser being displayed on a particular media unit or across multiple sites within a location—for a fixed period. This ensures:

• No competing brand appears alongside or near your ad

• Higher mindshare with a cleaner, focused message

• A premium brand positioning

Types of Media Offering Exclusivity

• Static Billboards: You can book a high-visibility hoarding for 4–12 weeks exclusively. No brand rotation.

• Digital OOH Screens: Request roadblock slots, where only your ad is played during specific time bands.

• Transit Media (Bus, Metro, Cab): Full-wrap campaigns ensure exclusivity on the moving vehicle surface.

• Malls, Airports & Corporate Parks: Wall wraps, entry gates, lift panels, and kiosks can often be locked down exclusively with advanced booking.

Terms & Duration

Exclusivity is generally granted for longer durations, ranging from 2 weeks to 6 months, depending on the media type and demand. Premium pricing applies, and early booking is key—especially in festive or election seasons.

Some landlords or vendors also offer “cluster exclusivity,” ensuring your competitors are not present within a defined vicinity.

MyHoardings Makes It Happen

We help clients:

• Identify media units offering exclusivity

• Negotiate better rates for long-term visibility

• Plan full-location takeovers

• Block categories or direct competitors (where allowed)

With access to over 50,000+ OOH assets pan-India, MyHoardings is equipped to manage exclusivity-based campaigns across urban and regional markets.

9953847639
business@myhoardings.com
www.myhoardings.com