Absolutely! At MyHoardings, we believe in data-driven decision-making, and A/B testing in an OOH campaign is a powerful strategy to evaluate and refine your advertising efforts. While A/B testing is commonly associated with digital marketing, it is increasingly being applied to Out-of-Home (OOH) campaigns to measure the effectiveness of different creative designs.
With our pan-India network and extensive media inventory, MyHoardings enables brands to run parallel creatives in different geographies, time slots, or formats. For example, two billboards in similar high-traffic locations can display variant designs – one with a bold CTA and another with a minimalist message. By tracking audience engagement, footfall near the locations, or integrated QR code scans, we can help gauge which creative resonates more with the target audience.
Even though direct measurement tools like clicks aren’t available for A/B testing in an OOH campaigns , creative methods such as unique phone numbers, custom landing page URLs, and location-based mobile tracking can be used to measure performance. Furthermore, integrating digital OOH (DOOH) platforms allows for real-time impression tracking and detailed analytics.
At MyHoardings, we help clients set clear KPIs for each variation—whether it’s brand recall, awareness lift, or direct lead generation. Our team ensures a controlled environment where both designs are given fair visibility across comparable media assets. Once the results are in, advertisers can scale the winning creative across their broader campaign for maximum ROI.
In conclusion, A/B testing in an OOH campaign is not only feasible but highly beneficial. It empowers advertisers to make informed decisions and get the most out of their outdoor advertising budgets. Let MyHoardings assist you in setting up intelligent, performance-driven OOH experiments that drive real-world results.
