Advantage of Advertising in Malls

One such of our service is the shopping mall advertisement. Advertising in Malls is soon to turn into a new style of branding. Of the many advertisement platforms that we are working with today, mall advertisement is the most innovative, desired and viable medium.

Mall branding allows brands to interact with the customers at that very moment when they are in the mindset to buy. This provides a very lucrative window of opportunity as there remains a thick chance that the customers will buy the products or services being offered. In that light, there are quite a few advantages of shopping mall advertisement, let’s take a look:

Path of purchase: Shopping malls are the most frequently visited place by the urban youth today. Additionally, families too prefer to go to shopping malls on a day of leisure since it houses a lot of services under one roof. Be it a movie hall, food court or general stores of window shopping, shopping malls provide it all. Statistically speaking, the average daily footfall in a shopping mall reaches up to a thousand daily, and even reaches to lacs on weekends. In that light, mall advertisement is a great way to reach out to the masses. In a way, shopping malls function in a very similar manner like televisions, radio, and webs. They draw all the audience to a common point where the brands can market their product or service effectively.

Ensured attention: As mentioned earlier, people visit malls for various reasons. No matter what the reason, people cannot remain unattached to the advertisements displayed in the malls. This means there is an almost negligible chance that the adverts placed in a mall might go unnoticed.

Branding and sale: Not only can the brand publicize its products and services under one roof, but they can also sell them in the same place! The buyer psychology comes into play here. While they might be attracted to the branding of a certain company, they might forget all about it as soon as they step out of the mall. By selling the products right in the premise of the mall, the brands can retain the attention of the customers before the actual sale is made.

Brand awareness and recall: How the branding is being done, plays a very important role. If the banners and standees are placed in high traffic areas in the mall for instance, near the main entrance or the food court, it’s most likely to get the maximum engagement. This plays a great role and enhances brand recall thereby generating brand awareness.

Hyperlocal promotion: Since a mall advertisement is location-specific, brands can use this advantage to target and attract the local crowd. This works great for brands which have their services in the locality. For instance, if a brand is planning to take up shopping mall for Advertising in Malls.

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