Q. What are the advantages of airport advertising versus outdoor advertising in the city?
A. There are 3 advantages of airport advertising (in India only):
1. The “audience profile” is of middle and rich urban demographic, while outdoor on roads is basically targeting the “mass” market.
2. The fact that the location is an “airport” gives you a data signal that the user is a “traveler”. there are pretty limited data signals generic outdoor ads on roads give.
3. The opportunity to see an ad is higher as you are waiting in queues for check-in in departure or for baggage/immigration at arrivals.
Top Radio Channel RJ'S in India
Radio Channel Name | Language | RJ'S |
---|---|---|
Red FM - Delhi | Hindi | RJ Sachin, RJ Swathi, RJ Rocky |
Red FM - Mumbai | Hindi | RJ Rishi, RJ J Man, RJ Maliska |
Radio Mirchi - Bengaluru | Kannada | RJ Smitha, RJ Siri, RJ Vicky |
Red FM - Hyderabad | Telugu, Hindi | RJ Raj, RJ Priyanka, RJ Lipsika |
Radio Mirchi - Chennai | Tamil | RJ Shivshankari, RJ Ajai, RJ Vaidhi |
Marketing activities to target Students |