Extensive coverage
Given the growing incidences of traffic jams across the city, people are wary of taking their own cars out and often refer to take public transport. Over 50 lakh consumers take the BMTC buses every day. By investing in transit advertising, you can reach out to all of these people at the same time. What adds to its appeal is that there are no repeat costs associated.
Geographic reach
Digital outdoor advertising allows brands to target consumers by their geographic background. This allows marketers to play their advertisements according to location. For example, say there’s a bus terminal near the mall. If a store in the mall chooses to advertise their products in the bus terminal, it will serve as a reminder of the brand and entice consumers to visit the store.
Long exposure
Low cost of advertising
Advertising through transit media does not involve any repeat costs. This means that you can reach a large market by making a relatively low investment. This further reduces your customer acquisition cost. A low investment and a high ROI- just what you need! In many cases, this type of advertising works out more cost-effectively than other forms of advertisements.
Types of DOOH Ad screens available for promotion in India.
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Bus Shelter / OOH Advertising locations In Mumbai
| Name Of Bus Stop | Category | Locality/Landmark | Dimensions |
|---|---|---|---|
| Bandra West | Bus Shelter | St. Peter's Church (BOI), Opposite St. Stanislaus School | Front Panel - 20 W x 3.11 H Ft. , Back Drop(3 Nos) - 5.10 W x 3.6 H Ft., Side Panels(2Nos) - 4.5 W x 3.11 H Ft. |
| Juhu | Bus Shelter | Juhu S.Parulekar Marg | 179 Sq. Ft. |
| Mulund West Mumbai 22275 | Bus Shelter | Hindustan Chowk, Durgha Road, Mulund (W) | 142 |
| Andheri East Mumbai 28546 | Bus Shelter | Outside Mirador Hotel | Front Panel - 19.2 W x 3.1 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 3.6 W x 3.1 H Ft. |
| Bandra West Mumbai 28501 | Bus Shelter | Opposite Tava Restaurant | Front Panel - 19 W x 4 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 4 W x 4 H Ft. |
| Worli Mumbai 28512 | Bus Shelter | Near Phoenix Mills Mall, Lower Parel | Front Panel - 18.11 W x 4 H Ft. , Back Drop(3 Nos) - 5.9 W x 3.5 H Ft |
| Ghatkopar East Mumbai | Bus Shelter | Ghatkopar M.G.Road after Shoppers Stop ,Income Tax | 173 Sq. Ft. |
| Mankhurd Mumbai, Maharashtra | Bus Shelter | Mankhurd Stn Road, Mankhurd | 148 |
| Khan Abdul Gaffar Khan Road Mumbai | Bus Shelter | Worli Seaface Road | 176 Sq. Ft. |
| VN Purva Rd Mumbai | Bus Shelter | Narmadeshwar Mandir | 148 |
