Understanding your audience data is key to maximizing ROI in out-of-home (OOH) advertising. High-traffic locations like airports, shopping malls, and metro stations offer massive visibility, but advertisers often ask: How do we measure it? At MyHoardings, we provide in-depth audience analytics and footfall metrics that help you plan, measure, and optimize campaigns effectively.
Airports – Precision Analytics for Premium Audience
Airports are high-value advertising zones, often targeting affluent, business-class, and international travelers. We provide:
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Daily and monthly footfall data segmented by terminal (domestic/international)
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Passenger demography (age groups, income brackets, travel purpose)
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Dwell time analysis in specific areas like baggage claim, lounges, or check-in zones
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Peak travel hours and airline passenger distribution
This audience data helps brands identify the best time slots and locations for maximum exposure.
Malls – Lifestyle-Centric Targeting
For mall branding, the goal is to target consumers in a relaxed, purchase-ready environment. Our analytics include:
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Footfall count by entry gate and floor
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Weekday vs weekend traffic analysis
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Heat maps of high-traffic zones (food courts, cinema halls, anchor stores)
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Visitor demography including age, gender, and purchasing power
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Event-based traffic spikes for special promotions or seasonal shopping trends
These insights enable smart ad placement inside malls—both static and digital.
Metros – Mass Urban Engagement with Measurable Impact
Metro stations and trains are ideal for reaching urban commuters. MyHoardings provides:
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Station-wise daily ridership stats (entry/exit footfall)
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Train frequency data and peak hours
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Commuter profile based on station type (residential, commercial, IT hub)
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Screen impressions (for digital ads in metros)
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Average dwell time on platforms and escalators
This allows brands to identify high-congestion points perfect for impact ads or timed digital plays.
Why Analytics Matter in OOH
Real-time or periodic footfall analytics help brands:
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Choose the right media formats
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Justify ad spends with measurable exposure
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Compare the impact across venues
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Enhance targeting precision for cross-channel campaigns
9953847639
business@myhoardings.com
www.myhoardings.com
