Whether you are a newbie or an established brand in your industry, cab advertising is beneficial for your brand in several different ways. Some of them include the following.
- Cabs Exist in Large Numbers: The number of cabs in India is on a continual rise. At any given point in time, you see at least 100-200 cars within your eyesight. If you see as many cars at a glance, you can imagine the total number of cars operating throughout the city – Thousands, right? So, why not optimize your brand presence, awareness, and outreach by making the massive number of cabs work to your brand’s benefit, and make it visible everywhere in the city?
- More extensive Base for Advertising: With cab advertising, you can advertise your brand on various parts of the car. You can flaunt your brand poster on the rear end, doors, and across different interior parts, including the foot mats, and the backseat cover. So, practically, you can utilize a larger area for advertising and creating brand awareness.
- Citywide Reach and 24/7 Operations: Cabs have become an extremely popular form of transport, especially in metropolitans like Pune, Mumbai, Bangalore, Hyderabad, Delhi, etc. It is because these cabs reach various corners of the city, and they operate around the city 24/7. This works to your advantage as well. You can reach a larger number of people, take your brand to different parts of the city, and improve brand visibility, as your advertisement stays visible 24/7 to onlookers, and commuters.
- Interior Car Ads cannot be Ignored: The average time that a commuter spends, especially in the larger cities, is somewhere around 20-30 minutes. While traveling for this long, it is quite possible that the traveler looks at the advertisement. An interested one may connect with you, and even if not, you at least create brand awareness among people.
- High Returns on Advertisement Investments: A comprehensive cab advertisement campaign can help you reach a larger number of people among your target audience. Further, an encouraging promotional message can help you increase the number of leads for your brand.
10 Tips for Marketing to Millennials – |
Top 5 OTT Platforms in India for Advertising
| Name | Active Users |
|---|---|
| Disney+ Hotstar | 38 Million |
| Netflix | 400 Million |
| SonyLiv | 23 Million |
| MxPlayer | 280 Million |
| Amazon Prime Video | 175 Million |
