Running a political campaign in India involves more than just eye-catching creatives—it demands strict adherence to compliance or government approvals. At MyHoardings, we ensure that every political campaign executed through public advertising spaces like hoardings, bus shelters, autos, or digital billboards meets all compliance or government approvals.
Approvals from Local Authorities
The first step involves obtaining permission from the municipal corporation or local body (e.g., BMC, MCD, BBMP). These governing agencies issue display licenses for advertising in public areas. For political ads, stricter scrutiny is applied—especially during elections. MyHoardings works closely with authorized vendors to secure location-based permissions.
MCMC Approval – A Must During Elections
During the Model Code of Conduct (MCC) period, enforced by the Election Commission of India (ECI), all political advertisements need pre-certification from the Media Certification and Monitoring Committee (MCMC) at the district or state level. This includes:
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Submitting the final creative for review
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Providing script/storyboard (for audio/visual ads)
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Specifying the language, messaging, and disclaimers
Without MCMC approval, political ads are not allowed to be displayed in public spaces, regardless of the media format.
Election Commission Guidelines
The ECI prohibits:
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Use of government property for campaign promotion
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Any message that promotes hate, communalism, or casteism
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Surrogate advertising or disguised political messaging
All campaigns are also subject to monitoring and reporting under election expenditure audit rules.
Why MyHoardings?
With pan-India access to verified ad inventories and a team familiar with local regulatory frameworks, MyHoardings helps political clients navigate legal clearances seamlessly.
We provide:
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MCMC documentation support
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Creative compliance checks
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Timely media execution & proof of display
Contact: 9953847639
www.myhoardings.com
business@myhoardings.com
