The answer is a definite yes. Advertising in sensitive or high-security zones such as airports, defense installations, government offices, and VIP areas involves strict content restrictions and compliance. These zones are governed not only by local municipal bodies but also by central agencies and security protocols.
Types of Content Restrictions
In these areas, all creative content is subject to pre-approval by the governing authority of the site—such as the Airports Authority of India (AAI), CISF, Ministry of Civil Aviation, or respective state departments. Common restrictions include:
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No political or religious messages -
No content with nudity, violence, or offensive symbolism
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No advertisements promoting alcohol, tobacco, or betting/gambling
All visuals must be non-distracting, non-polarizing, and aesthetically in line with the location’s visual standards. Even font size, colors, and animation speed (for digital ads) may be regulated.
Airport Advertising Guidelines
Airport media is especially sensitive due to the presence of international travelers and elevated security. Creative content must not obstruct signage, escape routes, or passenger flow. Additionally, anything that mimics warning signs or airport instructions is strictly prohibited.
Government & Defense Zones
For zones near government offices or defense areas, content is reviewed to ensure it does not provoke public sentiment, security breaches, or political bias. Messaging must remain strictly commercial and neutral.
How MyHoardings Ensures Compliance
We liaise directly with local authorities, airport management, and legal advisors to ensure your campaign is fully vetted before display. From creative consulting to approval filing, we manage the process end to end.
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www.myhoardings.com
business@myhoardings.com
