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How can we measure the effectiveness of digital advertisements?

August 21, 2021August 21, 2021 | adminadmin | 0 Comment | 12:29 pm

How can we measure the effectiveness of digital advertisements?

There are certain tools and terminologies that help you understand and calculate the effectiveness of any digital advertisements campaign. These terms include:

  • Impressions: Explains how many times a user exposes itself to a particular online advertisement. 5 time views =5impressions.
  • CTR (Click through Rates): It is the ratio that explains as to out of the total impressions, how many times does a user actually click the ad to reach the landing page of the advertised website or brand.
  • Conversion: Conversion rate is the advertiser’s expectations from the advertising campaign.  The fulfilment of actions such as ‘click ad’, ‘fill the form’, ‘visit website’, ‘call now’, ‘download the app’ etc. by the target audience is termed as conversion.
  • Frequency Capping: Here the advertisers can restrict the audience from viewing the ad after a limited period of time.
  • Call to action: The ads where the audience is promoted to take the action as soon as possible. The ads run with tags like ‘book now’, ‘call now’, ‘sign-up now’, ‘download now’ etc.

Marketing activities to target Students

  • Create engaging video content

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    Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content  to them.

  • Be ahead of social media trends

    It's no secret that usage of phone among most of students is high and  they're constantly on social media.

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  • Leveraging influencer collaborations

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    Collaborating with influencers can significantly enhance our product sampling initiatives.

  • Academic incentives

    Offering incentives to college students will make them more likely to shop with your company.

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  • Class enrollment promotions

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    Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area.

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