How can we measure the effectiveness of digital advertisements?
There are certain tools and terminologies that help you understand and calculate the effectiveness of any digital advertisements campaign. These terms include:
- Impressions: Explains how many times a user exposes itself to a particular online advertisement. 5 time views =5impressions.
- CTR (Click through Rates): It is the ratio that explains as to out of the total impressions, how many times does a user actually click the ad to reach the landing page of the advertised website or brand.
- Conversion: Conversion rate is the advertiser’s expectations from the advertising campaign. The fulfilment of actions such as ‘click ad’, ‘fill the form’, ‘visit website’, ‘call now’, ‘download the app’ etc. by the target audience is termed as conversion.
- Frequency Capping: Here the advertisers can restrict the audience from viewing the ad after a limited period of time.
- Call to action: The ads where the audience is promoted to take the action as soon as possible. The ads run with tags like ‘book now’, ‘call now’, ‘sign-up now’, ‘download now’ etc.
Marketing activities to target Students
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| Radio Channel Name | Language | RJ'S |
|---|---|---|
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