How do I estimate the reach or the viewership of a particular TV channel?

The approximate viewership reach is listed under the ‘Cinema’ listing on our website www.myhoardings.com. However, if you wish to see the latest and the most accurate number of the viewership base of a channel, you can do so through BARC. BARC, Broadcast Audience Research Council, is an industry body that involves the alliance of broadcasters, advertising and media agencies, and advertisers. It is tasked with designing, commissioning, supervising, and owning an accurate, reliable, and punctual TV viewership measurement system in India. BARC even provides exact numbers of the reach of a brand ad campaign. It does all of this with a nominal fee. BARC offers a subscription-based service that gives timely details of the change in the pattern of TV viewership.