How does the outdoor publicity billboard system work in India?

India is considered as an open market. The diversity of the audience in India makes it easy for various brands to penetrate the market by focusing on a certain demand of the consumers. The concept of outdoor publicity in India is very popular and fruitful as well. Outdoor publicity billboard advertisements such as hoardings and billboards play a vital role in building long-lasting images in the minds of the viewers. The size, the crisp copy, and the attractive display make them more receptive. Moreover, mixing outdoor advertising with other media such as radio ads, TV commercials, and print ads, enhances the overall effect of the advertising campaign.

Billboards and hoardings are best placed at sites where the footfall is high such as airports, bus shelters, near malls, and busy roads. All these sites promise high visibility and exposure to the displayed ad. The fact that outdoor advertisements are short, crisp, clear, and attractive, they tend to grab more eyeballs than usual TV or internet ads.

The new transitions in outdoor advertising: With time, the approach of outdoor advertisements is also changing. The new transition in outdoor advertising includes:

· New sites: Billboards and hoardings are usual for bus shelters and airports but now the advertisers are using residential spaces to target the audience.

· Backlit Hoardings: To make viewing more comfortable at night time, the hoardings are well lit from top to bottom, lights flashing on them make them look beautiful and attractive and grab the attention of the nighttime travelers.

· Out of the box creative: Advertisers are going highly creative to grab the eyeballs of the travelers. Some of the significant creative ads that never go outdated include the AMUL Hoardings. Now, hoardings and billboards are being designed to approach the target audience with funky creativity along with crisp messages.

Outdoor Advertising Options in India

01

3

Hoardings

Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.
02

1

Bus Shelter

Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.
03

2

Gantry Ads

Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.