How many brands can book a single ad space in the Bangalore Airport?

6 to 10 brands can book a single ad space in the Bangalore Airport simultaneously, Each ad typically runs for 10-15 seconds, with the total rotation cycle lasting around 1-2 minutes.

Bangalore Airport, officially known as Kempegowda International Airport, is a hub for both domestic and international travelers. With its high passenger traffic, it offers prime advertising opportunities for brands looking to maximize their visibility. At MyHoardings, we often receive inquiries about the logistics of booking ad spaces, particularly regarding how many brands can share a single advertising space. This article will provide insights into this topic.

Types of Ad Spaces at Bangalore Airport

1. Static Billboards:
   • Typically reserved for a single brand due to the nature of static displays.
2. Digital Screens:
   • Capable of displaying multiple advertisements in a rotating schedule.
3. Pole Kiosks:
   • Usually dedicated to a single brand per kiosk.
4. Backlit Signages:
   • Typically reserved for a single brand, ensuring maximum impact.

Digital Screens: Shared Ad Space

Digital screens are the most flexible when it comes to accommodating multiple brands. Here’s how it works:

1. Rotation Schedule:
   • Digital screens operate on a rotation basis, where multiple ads are displayed sequentially. Each ad is shown for a few seconds before rotating to the next.
2. Number of Brands:
   • The number of brands that can share a single digital screen depends on the duration and frequency of each advertisement. Nowadays On average, a digital screen can accommodate 6 to 10 brands per rotation cycle.
3. Ad Duration:
   • Each ad typically runs for 10-15 seconds, with the total rotation cycle lasting around 1-2 minutes.
4. Customization:
   • Brands can choose peak times for their ads to be displayed more frequently, ensuring better visibility.

Static Ad Spaces: Exclusive Booking

Static ad spaces such as billboards, pole kiosks, and backlit signages are usually reserved for exclusive use by a single brand. This exclusivity ensures that the brand’s message is undiluted and captures the full attention of the audience.

Factors Influencing the Number of Brands

1. Ad Space Type: As mentioned, digital screens can accommodate multiple brands, whereas static spaces are typically exclusive.
2. Ad Duration and Frequency: The length and frequency of each ad play a crucial role in determining how many brands can share the space.
3. Airport Policies: Each airport has specific policies regarding ad space sharing. It’s essential to check with the airport authorities or advertising partners like MyHoardings for detailed guidelines.

Benefits of Shared Ad Space

1. Cost-Effective: Sharing digital ad space can be more economical for brands, allowing them to gain visibility without bearing the entire cost of exclusive spaces.
2. Flexibility: Brands can choose specific time slots to target their audience more effectively.
3. Dynamic Content: Digital screens allow for more dynamic and engaging content compared to static ads.

Conclusion

At MyHoardings, we help brands navigate the complexities of airport advertising, ensuring they get the best value for their investment. Whether you prefer the exclusivity of static ad spaces or the flexibility of digital screens, understanding the options available at Bangalore Airport can help you make informed decisions.

For more information on booking ad space in the Bangalore Airport, reach out to MyHoardings. We are here to help you maximize your brand’s visibility and impact.

• Email: business@myhoardings.com
• Phone: +91-9953847639
• Website: www.myhoardings.com

List of advertising options at airport in India