How much does it cost to advertise a film?

cost to advertise a film

How Much Does It Cost to Advertise a Film?

1. Advertising Budget Overview

The cost to advertise a film can vary significantly based on the campaign’s scale and the chosen advertising mediums. Here’s a detailed breakdown of typical expenses involved:

2. Digital Advertising

Overview: This includes ads on social media platforms, online video ads, and search engine marketing.

Cost Range: ₹5,00,000 to ₹50,00,000

Details: Digital advertising costs depend on the platforms used and the audience targeting. High engagement and detailed analytics provide flexibility in budgeting.

3. Television Advertising

Overview: Includes TV commercials during prime time or popular shows.

Cost Range: ₹10,00,000 to ₹1,00,00,000

Details: Costs vary depending on the channel, time slot, and geographic reach. Prime time slots and national channels are more expensive but offer a broader audience.

4. Cinema Advertising

Overview: Encompasses trailers, lobby ads, and on-screen promotions in theaters.

Cost Range: ₹2,00,000 to ₹20,00,000

Details: Costs depend on the number of cinemas, duration of the ad, and the type of placement. Premium cinemas and high-traffic locations command higher rates.

5. Print Advertising

Overview: Includes advertisements in newspapers, magazines, and film trade publications.

Cost Range: ₹3,00,000 to ₹30,00,000

Details: Costs vary by publication’s reach, ad size, and placement. Film trade magazines often have higher rates but target industry professionals.

6. Outdoor Advertising

Overview: Consists of billboards, transit ads, and posters in high-traffic areas.

Cost Range: ₹5,00,000 to ₹50,00,000

Details: Costs depend on location, size of the billboard, and duration of the campaign. High-visibility locations are more expensive.

7. Radio Advertising

Overview: Ads on popular radio stations.

Cost Range: ₹1,00,000 to ₹10,00,000

Details: Costs vary based on the radio station, time slot, and ad duration. Peak times and popular stations command higher rates.

8. Public Relations and Promotions

Overview: Includes press releases, media events, and promotional activities.

Cost Range: ₹2,00,000 to ₹20,00,000

Details: Costs vary based on the complexity of the PR campaign and the scope of promotional activities.

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Contact MyHoardings for Expert Film Advertising Solutions

For a customized advertising strategy and detailed cost breakdown for your film, reach out to MyHoardings. Our team can assist in planning and executing an effective campaign tailored to your budget.

Outdoor Advertising Options in India

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    Hoardings

    Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.

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    Bus Shelter

    Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.

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    Gantry Ads

    Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.

Bus Shelter / OOH Advertising locations In Mumbai

Name Of Bus StopCategoryLocality/LandmarkDimensions
Bandra WestBus ShelterSt. Peter's Church (BOI), Opposite St. Stanislaus SchoolFront Panel - 20 W x 3.11 H Ft. , Back Drop(3 Nos) - 5.10 W x 3.6 H Ft., Side Panels(2Nos) - 4.5 W x 3.11 H Ft.
Juhu Bus ShelterJuhu S.Parulekar Marg179 Sq. Ft.
Mulund West Mumbai 22275Bus ShelterHindustan Chowk, Durgha Road, Mulund (W)142
Andheri East Mumbai 28546Bus ShelterOutside Mirador HotelFront Panel - 19.2 W x 3.1 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 3.6 W x 3.1 H Ft.
Bandra West Mumbai 28501Bus ShelterOpposite Tava RestaurantFront Panel - 19 W x 4 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 4 W x 4 H Ft.
Worli Mumbai 28512Bus ShelterNear Phoenix Mills Mall, Lower ParelFront Panel - 18.11 W x 4 H Ft. , Back Drop(3 Nos) - 5.9 W x 3.5 H Ft
Ghatkopar East MumbaiBus ShelterGhatkopar M.G.Road after Shoppers Stop ,Income Tax173 Sq. Ft.
Mankhurd Mumbai, MaharashtraBus ShelterMankhurd Stn Road, Mankhurd148
Khan Abdul Gaffar Khan Road MumbaiBus ShelterWorli Seaface Road176 Sq. Ft.
VN Purva Rd MumbaiBus ShelterNarmadeshwar Mandir148