The cost of advertising in PVR-Inox can vary significantly based on several factors, including the type of advertisement, the location of the cinema, the duration of the campaign, and the time of day. Here’s a general breakdown of the cost considerations:
1. Pre-Movie Advertisements
- Format: Video ads played before the feature presentation.
- Cost Range: Typically between ₹2,00,000 to ₹10,00,000 per screen per month.
- Factors Affecting Cost: The cost can vary based on the cinema location (e.g., metro vs. non-metro cities), the time slot (prime time vs. non-prime time), and the length of the ad.
2. On-Screen Branding
- Format: Static or dynamic ads displayed on screens in the cinema complex.
- Cost Range: Generally ranges from ₹1,50,000 to ₹8,00,000 per month.
- Factors Affecting Cost: Costs depend on the size and placement of the screens, the cinema’s footfall, and the duration of the ad campaign.
3. Digital Kiosks and Interactive Screens
- Format: Ads displayed on digital kiosks and interactive screens in cinema lobbies.
- Cost Range: Approximately ₹2,00,000 to ₹7,00,000 per location per month.
- Factors Affecting Cost: The cost depends on the number and type of screens, their location within the cinema, and the level of interactivity.
4. Cinema Sponsorships
- Format: Sponsorship of specific movies, events, or cinema locations.
- Cost Range: Sponsorship deals can vary widely, typically starting around ₹5,00,000 and going up to ₹20,00,000 or more, depending on the prominence of the event or film.
- Factors Affecting Cost: Influenced by the profile of the movie or event, the duration of the sponsorship, and the level of integration.
5. Exclusive Screening Events
- Format: Hosting or sponsoring exclusive screenings or premieres.
- Cost Range: Starting from ₹10,00,000 and can exceed ₹50,00,000, depending on the scale of the event and the customization involved.
- Factors Affecting Cost: Costs vary based on the event’s scale, location, and additional branding opportunities.
6. Pop-Up Stands and Promotional Booths
- Format: Temporary stands or booths set up in cinema lobbies.
- Cost Range: Typically ranges from ₹1,00,000 to ₹5,00,000 per event.
- Factors Affecting Cost: Influenced by the size and location of the booth, the duration of the setup, and the level of engagement activities.
7. On-Screen Digital Advertising
- Format: Digital ads displayed on integrated cinema screens.
- Cost Range: Generally between ₹2,00,000 and ₹8,00,000 per month.
- Factors Affecting Cost: Costs are affected by the screen size, placement, and visibility.
8. In-Theatre Branding
- Format: Physical branding elements like branded seating and posters.
- Cost Range: Can vary from ₹5,00,000 to ₹15,00,000 or more, depending on the extent and placement of the branding.
- Factors Affecting Cost: The extent of the branding, cinema location, and duration of the campaign.
Contact Us for Detailed Pricing
For accurate and tailored pricing based on your specific advertising needs and campaign goals, it is best to contact PVR-Inox or reach out to MyHoardings for expert assistance.
- Email: business@myhoardings.com
- Phone: +91-9953847639
- Website: www.myhoardings.com
By collaborating with MyHoardings, you can receive personalized advice and detailed cost estimates to plan and execute your advertising campaign effectively in PVR-Inox cinemas.
Brand Promotion options in Cinema Halls
Ad Type | Ad Run Time | Price (Starts from) |
---|---|---|
Standee | NA | INR 8K |
Ticket Counter | As per Slot | INR 20K |
Video Ad on Screen | Slots of 10 Seconds | INR 150 |
Washroom Branding | NA | INR 500 |
Top 5 Travel portals in India? How to advertise on them? |