80% of marketers find influencer marketing effective. 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.
Below are key influencer marketing statistics:
- 80% of marketers find influencer marketing effective.
- 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
- 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
- 65% of marketers plan to up their influencer marketing budgets in 2019.
Influencer marketing has gained significant traction as a powerful tool for brands to reach and engage with their target audience. Its effectiveness in the long run depends on several factors, including strategic planning, authentic relationships, and evolving trends. Here are key considerations that determine the long-term success of influencer marketing:
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