Mall Advertising

What is Mall advertising?

Mall advertising is nothing but carrying out promotional and marketing activities inside malls to increase brand value, visibility, and sales for a given client.

What mode of advertisement can be used for advertising in malls?

Shopping mall provides a variety of options for or brand promotion and displays like advertising on escalators and Elevators, putting standees and cutouts and setting up kiosks in the mall Atrium.

Is it also possible to advertise inside the food courts of Malls?

Yes, food courts available in malls also provide an opportunity to advertisers to showcase their products and services. Food Court advertisement is usually available in the form of pillar wraps and Advertising on tables.

Can mall branding be done in all the malls of India?

The majority of malls of india allow branding both inside and outside the mall.

What benefit do malls have from mall branding in xyz mall?

The major source of mall owners and other stakeholders in the rental source of income. However, advertising and branding activities provide them additional scope to generate revenue out of the shopping malls.

Is the cost of promoters included for placing Kiosks in common areas?

No. Promoters have to be paid additionally. The mentioned price is ONLY for Kiosk rentals in corporate offices.

Is the data available for the number of footfalls in Xyz Mall available?

Yes. All the number of footfalls inside a mall on a given day varies on various parameters like the day of the week, festive/non-festive season, and other factors. Still, data regarding the average number of footfalls is usually available for the XYZ shopping malls.

What is the minimum duration for which kiosks can be setup up in malls for brand promotional activities?

Usually, the minimum campaign duration for setting up kiosks inside malls is one week. However large kiosks can be booked promotional activities inside malls even for a single day,

Are separate permissions required to carry out advertising activities inside Xyz mall of XYZ city?

Yes. Permissions from respective authorities and Mall management is mandatory before carrying out any branding activities inside Xyz malls. MyHoardings take care of all search required permissions and formalities on behalf of clients.

Why are advertising media in malls are more expensive compared to two traditional branding media?

Branding inside malls is comparatively expensive due to the visitors’ profile and the purpose of visiting the malls. Usually, the chances of purchasing a mall remain higher as compared to two other locations which make it comparatively expensive to target individuals just before they make any purchase.

Metro Station Branding In Delhi