At MyHoardings, choosing the best media locations based on footfall or vehicle impressions is a data-driven process designed to maximize the impact and return on investment for every campaign. Here’s how we do it:
1. Understanding Campaign Goals
Before suggesting any location, we start by understanding your objectives—whether it’s brand awareness, store visits, product launch, or event promotion. This helps narrow down the target audience and ideal geography.
2. Audience Profiling and Geo-Mapping
We analyze demographic, psychographic, and behavioral data to understand where your target audience is most active. Using heatmaps, traffic analytics, and consumer mobility data, we identify high-footfall and high-traffic zones relevant to your brand.
3. Media Format Matching
Different locations serve different formats better. A crowded commercial district may be perfect for hoardings, while busy transit routes favor bus or metro ads. We align your objectives with the most suitable media mix available in those locations.
4. Footfall & Traffic Data Analysis
We use third-party data tools and traffic audits to measure average daily impressions—both pedestrian and vehicular. This data-driven selection process ensures your ad is seen by the maximum relevant audience.
5. Budget Optimization
Once locations are shortlisted, we factor in pricing, visibility duration, and audience quality to offer a mix of premium and cost-effective sites, balancing reach and budget.
6. Approvals & Execution
After final approval, we handle permissions, creative deployment, and monitor live campaign execution. We also provide real-time updates and post-campaign reports to measure performance.
Conclusion
At MyHoardings, we don’t just pick locations—we select strategic media spots based on footfall and vehicle impressions that deliver results. Our pan-India network and analytics-backed planning ensure your message lands exactly where it counts.
Call us at 9953847639
Visit: www.myhoardings.com
Email: business@myhoardings.com
