Advertisers can make use of the space in the metro station for Metro train ad as well as the huge surface both inside and outside for branding their service among the consumers in the market.
#1- Inside Panel- Metro trains are an uncluttered advertising option in which only one service or brand can be advertised at a time. Hence, this gives a chance for the passengers to focus on a particular brand during their travel.
#2- Metro train wraps- Taking the advantage of entire train’s surface seems to be a wise option for almost all business owners since it has the capability of grasping maximum attention when compared to other placements. Metro train ad wrapping up the entire exterior area grasps the maximum eye-balls.
#3- Metro stations- For passengers to wait before getting into the train, metro stations are equipped with enough spaces and advertising in those spaces will grasp maximum audience attention since they may be in a calm and relaxed state before boarding. A maximum focus can be achieved at metro trains.
Types of Marketing
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Top 5 OTT Platforms in India for Advertising
| Name | Active Users |
|---|---|
| Disney+ Hotstar | 38 Million |
| Netflix | 400 Million |
| SonyLiv | 23 Million |
| MxPlayer | 280 Million |
| Amazon Prime Video | 175 Million |
