At MyHoardings, we closely monitor the dynamics of seasonal demand and local festivals, as they play a major role in influencing both the availability and pricing of OOH media in India. These factors can significantly impact planning, execution, and campaign budgets—making strategic timing and early booking essential for advertisers.
1. Peak Demand During Festivals and Events
India’s festive calendar is filled with high-impact seasons like Diwali, Durga Puja, Ganesh Chaturthi, Eid, Christmas, and regional fairs. These occasions draw massive footfall in markets, streets, malls, and transit hubs—making OOH media highly desirable.
Due to increased brand competition during these periods, availability of prime OOH locations becomes limited, and rates can increase by 30–50%, especially in metro cities and tier-1 towns.
2. Seasonal Spikes by Industry
Different industries align their OOH campaigns with seasonal cycles:
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Retail & e-commerce: Diwali, New Year, and end-of-season sale periods
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Education & EdTech: April–June (admissions season)
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Automotive & Electronics: Festive launches, harvest seasons (e.g., Onam, Pongal)
This seasonal demand increases booking lead time and impacts negotiation flexibility.
3. Regional Festivities Create Local Surges
Local festivals like Bihu in Assam, Gudi Padwa in Maharashtra, or Navratri in Gujarat drive city-specific media demand. Media in these regions becomes not only expensive but also gets booked months in advance.
4. Our Recommendation
MyHoardings advises clients to plan OOH campaigns at least 30–60 days in advance for festival seasons. Early booking ensures better rates, location options, and creative flexibility.
Conclusion
Understanding how seasonal demand or local festivals affect availability and pricing of OOH media in India is crucial for effective campaign planning. At MyHoardings, we help you navigate these cycles to optimize your brand presence and budget.
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www.myhoardings.com | 
business@myhoardings.com
