In growth story of India being a developing nation, villages have played a pivotal role. Overall development has reached villages as well and same can be observed in data of average spending per household. Growing purchase power attract brands to grow their footprint in Indian villages.
Brand promotional media options in IT Tech parks – |
Challenges remain in rural sector marketing of India. Data shows that people under the poverty line has not reduced at an expected rates. Along with that, lack of better transport
Since rural marketing remain uncertain when compared to urban localities, performance measurement also cannot be produced in limited time periods. Sustained presence in market is the key to perform in
types of outdoor media like Mobile van advertising, Kiosk Advertising, and Wall painting can be used to target rural markets in India. Types of Outdoor Media Used to Target Rural
