PR Ad Formats in India – Making Your Brand Voice Heard
In today’s media-savvy environment, brands need more than traditional ads—they need credibility. That’s where PR ad formats come in. At MyHoardings, we help brands use public relations-based content to tell powerful stories and build authentic connections with their audience.
Let’s explore the most effective PR advertising formats used across India’s print, digital, and broadcast platforms.
1. Newspaper Advertorials
This format blends editorial-style content with subtle branding. It’s published in trusted newspapers and designed to read like a genuine article or news feature.
Great for: Product launches, corporate announcements, and brand stories
2. Expert Interviews and Thought Leadership
Featuring founders, CEOs, or experts in an interview-style article gives a brand a human face. These stories work well in business media or sector-specific publications and help establish authority and trust.
Great for: Personal branding, industry credibility, investor relations
3. Native Digital Content
Native ads are integrated within the look and feel of a platform—like blog posts, sponsored features, or news-style stories on major digital portals. They don’t interrupt the user experience, making them more accepted and engaging.
Great for: Awareness campaigns, product explainers, topical content
4. Sponsored Video Segments
From branded documentaries to product use cases and influencer-led interviews, video PR content is gaining popularity across YouTube, OTT, and news platforms.
Great for: Gen Z/Millennial outreach, lifestyle branding, CSR storytelling
5. Podcast and Radio Features
Audio storytelling is resurging. Brand mentions or interviews within podcasts or FM shows provide a natural, trust-based format that resonates with regional and niche audiences.
Great for: Regional PR, brand reputation, FMCG or service visibility
6. Magazine Inserts and Features
Print magazines remain influential in fashion, health, automotive, and lifestyle sectors. A well-placed story or sponsored feature can enhance brand recall among premium audiences.
Great for: Fashion, luxury, wellness, travel, and lifestyle sectors
Amplify with Strategic PR Placement
Using the right PR ad formats gives your brand a voice people trust and engage with. At MyHoardings, we design, distribute, and optimize PR-led campaigns that align with your media goals.
Contact us at business@myhoardings.com or
call 9953847639
Visit www.myhoardings.com to explore PR advertising options across India.