PR Campaign Impact – Metrics That Matter for Modern Brands
In the world of brand storytelling, public relations goes far beyond buzzwords—it builds lasting credibility and connection. At MyHoardings, we help brands not only launch compelling campaigns but also track and evaluate PR campaign impact with measurable KPIs.
Measuring PR isn’t guesswork anymore. With the right tools and approach, results can be quantified, optimized, and scaled.
1. Media Reach and Impressions
The first step is tracking how far your message traveled. This includes:
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Number of publications featuring your brand
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Estimated viewership or readership
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Online impressions across news portals, blogs, or social media
Tools like Meltwater, Cision, or Google News help consolidate earned media visibility.
2. Sentiment Analysis
It’s not just about how much was said—but how it was said. Sentiment analysis evaluates the tone and emotion behind coverage—positive, neutral, or negative.
Positive coverage in a trusted publication increases brand goodwill, while negative sentiment may highlight areas needing PR correction.
3. Backlink Tracking and Web Traffic
Every online PR mention can generate backlinks to your brand’s website. Tracking these helps understand:
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Referral traffic generated
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Domain authority gained
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SEO value over time
Use tools like Google Analytics, Ahrefs, or SEMrush to monitor spikes in traffic or improved rankings post-campaign.
4. Engagement Metrics
If your PR includes digital content like videos, articles, or social media collaborations, track:
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Shares, likes, and comments
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Time spent on content
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Call-to-action clicks
High engagement indicates that the content resonated well with the target audience.
5. Earned Media Value (EMV)
This metric estimates how much the exposure would have cost if it had been paid media. It compares PR coverage to the equivalent ad spend—giving you a sense of cost efficiency and ROI.
Example: A featured article in a major business magazine may carry the same weight as a ₹2,00,000 advertisement.
6. Brand Lift and Perception Studies
To measure long-term PR campaign impact, brands often conduct surveys or brand lift studies. These track changes in awareness, perception, and preference before and after the campaign.
Data-Driven PR for Powerful Results
At MyHoardings, we combine creative storytelling with data-backed measurement tools to ensure your PR campaigns are impactful and result-oriented.
Call 9953847639 or
Email business@myhoardings.com
Visit www.myhoardings.com for strategic PR and performance tracking.
