How does the pricing structure vary between static billboards and digital OOH screens in metro cities?

At MyHoardings, one of the most common client queries is about pricing structure . The answer depends on several key factors including location, format, duration, and media type.

Static Billboards – Traditional but Effective

Static billboards are large vinyl or flex-based hoardings placed at high-visibility points such as highways, junctions, or commercial districts. These are priced on a monthly rental basis, with rates influenced by the size, visibility, and locality of the site.

In top metro cities like Mumbai, Delhi, or Bangalore, static billboards pricing structure can range from ₹25,000 to ₹3,00,000 per month. Additional costs include flex printing and mounting. These hoardings provide 24/7 visibility, making them ideal for long-term awareness and regional dominance.

Digital OOH (DOOH) Screens – Dynamic & Flexible

DOOH screens are high-definition LED or LCD panels installed at malls, metro stations, airports, and high-traffic areas. The pricing model here is based on per second or per loop, with advertisers sharing screen time with other brands.

Digital OOH ads in metro cities usually cost ₹4 to ₹10 per second, depending on footfall, screen size, and frequency. This format is perfect for campaigns requiring dynamic visuals, videos, or regular creative changes, offering more flexibility than static media.

Choosing the Right Format

If you’re running a brand awareness campaign with minimal creative changes, static hoardings are cost-effective. But if you want high-impact visual storytelling or short-term bursts, DOOH is worth the premium.

At MyHoardings, we help brands compare ROI across both formats and select the best mix of static and digital placements for metro-focused campaigns.

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