PVR-Inox : What are the cinema advertising methods used by them?

PVR-Inox

PVR-Inox, one of the leading cinema chains in India, offers several innovative advertising methods to help brands effectively reach their target audiences. Here’s an overview of the primary cinema advertising methods used by PVR-Inox:

1. Pre-Movie Advertisements

Format: Video ads played before the main feature starts.

Details: These ads are shown in the cinema’s pre-show reel, capturing the attention of moviegoers while they wait for the film to begin. This is an effective way to reach a captive audience who are in a relaxed, receptive state.

Benefits: High engagement as viewers are focused and attentive. Ideal for product launches, brand promotions, and special offers.

2. On-Screen Branding

Format: Static or dynamic ads displayed on screens throughout the cinema complex.

Details: These ads can appear in lobby areas, ticket counters, and other high-traffic zones within the cinema. They are typically displayed on large screens or digital boards.

Benefits: Provides consistent brand visibility and can be used to promote ongoing campaigns or reinforce brand messages.

3. Digital Kiosks and Interactive Screens

Format: Ads displayed on digital kiosks and interactive screens located in cinema lobbies and waiting areas.

Details: These screens may feature interactive content, promotional offers, or brand information. They engage moviegoers directly and can include interactive elements like touch screens.

Benefits: Enhances engagement with interactive content and offers real-time updates and promotions.

4. Cinema Sponsorships

Format: Sponsorship of specific movie screenings, events, or cinema locations.

Details: Brands can sponsor particular movies, film festivals, or special events hosted at PVR-Inox cinemas. Sponsorships may include brand integration into the event and promotional materials.

Benefits: Aligns the brand with popular films or events, enhancing visibility and brand association with high-profile content.

5. Exclusive Screening Events

Format: Hosting or sponsoring exclusive movie screenings or premieres with branded elements.

Details: Brands can host private screenings or premieres with customized branding opportunities, including branded invites, on-screen promotions, and event-specific displays.

Benefits: Creates a unique brand experience and allows for direct interaction with a select audience.

6. Pop-Up Stands and Promotional Booths

Format: Temporary stands or booths set up in cinema lobbies to promote products, services, or special offers.

Details: These booths can be set up in high-traffic areas within the cinema and offer direct interaction with moviegoers, including product sampling or promotional giveaways.

Benefits: Provides hands-on engagement with the audience and effective promotion of products or services in a high-traffic environment.

7. On-Screen Digital Advertising

Format: Ads displayed on digital screens integrated into the cinema experience.

Details: Includes digital billboards, large screen displays, and digital boards positioned strategically throughout the cinema premises.

Benefits: Offers high visibility and the opportunity to use dynamic, eye-catching content to capture the audience’s attention.

Johnson’s Baby Campaign Brings Family Charm with Sonam and Anil Kapoor

8. In-Theatre Branding

Format: Physical branding elements within the cinema space, such as branded seating, posters, and digital screens.

Details: Includes integrating brand visuals and messaging into the cinema environment, creating a cohesive brand experience.

Benefits: Enhances brand presence in the cinema and provides a tangible connection with moviegoers.

Contact MyHoardings for Expert Cinema Advertising Solutions

For personalized solutions and expert guidance on leveraging PVR-Inox’s advertising options, contact MyHoardings.

Explore the diverse cinema advertising methods offered by PVR-Inox and discover how MyHoardings can help you make a significant impact on your target audience.

Brand Promotion options in Cinema Halls

Ad TypeAd Run TimePrice (Starts from)
StandeeNAINR 8K
Ticket CounterAs per SlotINR 20K
Video Ad on ScreenSlots of 10 SecondsINR 150
Washroom BrandingNAINR 500

Outdoor Advertising Options in India

  • image-1

    01

    Hoardings

    Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.

  • image-1

    02

    Bus Shelter

    Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.

  • image-1

    03

    Gantry Ads

    Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.