Tag: activation

Activation campaign

Ad activation refers to the process of launching and making an advertisement live within a chosen platform or network. This involves several key steps, including setting up the ad campaign in an advertising management system, defining targeting parameters (such as audience demographics, geographic location, and behavioral interests), allocating budget and bidding strategies, and scheduling the ad for specific times or dates. Ad activation also includes ensuring that all creative elements (such as images, videos, and text) are properly uploaded and formatted according to the platform’s specifications. Once activated, the ad begins to be delivered to the selected audience, and performance tracking and optimization efforts typically commence to maximize the campaign’s impact.

ATL Activation

BTL Activation

Lead capturing Activation

DOOH Advertisement

Ad activation can take various forms, depending on the objectives, platforms, and strategies used by marketers. Here are some common types of ad activation:

1. Search Ad Activation

  • Pay-Per-Click (PPC) Ads: Ads that appear on search engine results pages when users search for specific keywords. Advertisers pay only when users click on the ads.
  • Shopping Ads: Product-based ads that appear in search results with images, prices, and product details.

2. Display Ad Activation

  • Banner Ads: Static or animated images displayed on websites, typically in designated ad spaces.
  • Rich Media Ads: Interactive ads that can include video, audio, and other elements to engage users.

3. Social Media Ad Activation

  • Sponsored Posts: Ads that appear as regular posts within a user’s social media feed.
  • Stories Ads: Full-screen ads that appear between user-generated stories on platforms like Instagram and Snapchat.
  • Carousel Ads: Ads that allow users to swipe through multiple images or videos within a single ad unit.

4. Video Ad Activation

  • In-Stream Ads: Ads that play before, during, or after video content on platforms like YouTube.
  • Out-Stream Ads: Video ads that play outside of video content, such as in articles or social media feeds.

5. Programmatic Ad Activation

  • Real-Time Bidding (RTB): Automated buying and selling of ad impressions in real-time through ad exchanges.
  • Private Marketplaces (PMP): Invite-only marketplaces where premium publishers offer their ad inventory to select advertisers.

6. Native Ad Activation

  • In-Feed Ads: Ads that blend seamlessly with the content in which they are placed, such as sponsored articles or posts.
  • Recommendation Widgets: Ads that appear as recommended content at the end of articles or within content feeds.

7. Email Ad Activation

  • Sponsored Emails: Ads embedded within email newsletters or sent as standalone promotional emails.
  • Native Email Ads: Ads that appear as part of the regular email content.

8. Mobile Ad Activation

  • In-App Ads: Ads displayed within mobile applications, including banner, interstitial, and rewarded video ads.
  • SMS/MMS Ads: Promotional messages sent directly to users’ mobile devices.

9. Out-of-Home (OOH) Ad Activation

  • Digital Billboards: Dynamic ads displayed on electronic billboards in high-traffic areas.
  • Transit Ads: Ads placed on public transportation vehicles or in transit stations.

10. Audio Ad Activation

  • Streaming Audio Ads: Ads played during music streaming or podcast sessions on platforms like Spotify.
  • Radio Ads: Traditional audio ads broadcasted over the radio.

Each type of ad activation is tailored to different platforms, audiences, and campaign goals, allowing advertisers to strategically deploy their ads for maximum reach and effectiveness.