Ad fatigue occurs when audiences become overly exposed to the same advertisement, leading to a decrease in engagement and effectiveness. This phenomenon typically results from repetitive ad displays, causing viewers to become bored, annoyed, or indifferent to the message. As a result, key metrics such as click-through rates (CTR), conversions, and overall ad performance decline. To combat ad fatigue, marketers often employ strategies such as creative rotation, targeting adjustments, and frequency capping to ensure that ads remain fresh and engaging for their audience, thereby maintaining the campaign’s effectiveness.
The Pros and Cons of Online Advertising for Events Online advertisement has become an essential tool for promoting event, offering a wide array of benefits alongside some challenges. Understanding these