Ad networks are intermediaries that connect advertisers with publishers to facilitate the buying and selling of online advertising space. They aggregate ad inventory from various publishers, categorizing it based on factors like audience demographics, content type, and geographic location. Advertisers use these networks to reach their target audience more efficiently, as ad networks offer a centralized platform for ad placement across a wide range of websites and apps. By leveraging ad networks, advertisers can optimize their campaigns for better reach and performance, while publishers can monetize their content by filling their available ad slots with relevant advertisements.
Contextual targeting is a digital advertising strategy that serves ads based on the content of the webpage or app that a user is currently viewing. Unlike behavioral targeting, which relies
How Do Game Ads Make Money? Introduction In-game advertising has become a lucrative revenue stream for both game developers and advertisers. By integrating ads into video games, developers can monetize