Tag: push notifications

Push notifications are brief, timely messages sent directly to users’ devices, such as smartphones or desktops, to alert them of updates, offers, or relevant content from apps or websites they have opted into. These notifications can appear even when the user is not actively using the app, providing a direct and immediate way to engage with them. By delivering personalized and relevant information in real-time, push notifications can drive user engagement, increase app retention, and boost conversions. Their effectiveness depends on strategic timing, targeted content, and frequency, ensuring they add value to the user experience rather than becoming intrusive.