Outdoor media is effective for its power to spread the brand message to wide audience at affordable rates. Moreover, it provokes immediate action with crisp copy such as ‘buy now’,
Outdoor advertising has been an unstoppable phenomenon for ages. The new dimensions like digital screens, cab branding, bus branding, etc., have extended the boundaries and have made it an important
The advertising material displayed outside home is termed as outdoor advertising. It can be anything from posters, banners, lamp post ads, billboard, hoarding, led screens, kiosks, point of sale ads,