Different types of outdoor media include:
- Billboard / Poster adverting
- Lamp post advertising
- Point of sale advertising
- Transit/ Vehicle advertising
- Foot over bridge advertising
- Flyover advertising
- Led screen advertising.
Outdoor media encompasses a variety of advertising formats that utilize public spaces to reach a broad audience.
Different types of outdoor media include:
1. Billboard / Poster Advertising
- Description: Billboards and posters are large advertising displays typically placed in high-traffic areas such as highways, city centers, and busy intersections. They offer high visibility and can feature static or digital ads.
2. Lamp Post Advertising
- Description: This involves placing advertisements on lamp posts along streets and sidewalks. These ads are visible to pedestrians and drivers and are often used for local and community-focused promotions.
3. Point of Sale Advertising
- Description: Positioned near checkout areas in retail stores, point of sale advertising targets consumers at the moment of purchase. This can include displays, posters, and digital screens that promote products or special offers.
4. Transit / Vehicle Advertising
- Description: This type of advertising includes ads placed on public transportation vehicles such as buses, trains, and taxis. It also includes ads on vehicles used for promotional purposes, like branded vans. It provides mobility and extensive reach across different areas.
5. Foot Over Bridge Advertising
- Description: Advertisements placed on foot over bridges, which connect different parts of a city or busy intersections. These ads capture the attention of both pedestrians and motorists.
6. Flyover Advertising
- Description: Ads displayed on the underside or sides of flyovers and bridges. These advertisements are visible to drivers traveling underneath and provide a unique high-visibility placement.
7. LED Screen Advertising
- Description: LED screens are used to display dynamic and engaging advertisements in high-traffic areas such as shopping malls, stadiums, and prominent public spaces. They allow for video content, animations, and real-time updates, enhancing viewer engagement.
Brand promotional media options in IT Tech parks – |
Bus Shelter / OOH Advertising locations In Mumbai
| Name Of Bus Stop | Category | Locality/Landmark | Dimensions |
|---|---|---|---|
| Bandra West | Bus Shelter | St. Peter's Church (BOI), Opposite St. Stanislaus School | Front Panel - 20 W x 3.11 H Ft. , Back Drop(3 Nos) - 5.10 W x 3.6 H Ft., Side Panels(2Nos) - 4.5 W x 3.11 H Ft. |
| Juhu | Bus Shelter | Juhu S.Parulekar Marg | 179 Sq. Ft. |
| Mulund West Mumbai 22275 | Bus Shelter | Hindustan Chowk, Durgha Road, Mulund (W) | 142 |
| Andheri East Mumbai 28546 | Bus Shelter | Outside Mirador Hotel | Front Panel - 19.2 W x 3.1 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 3.6 W x 3.1 H Ft. |
| Bandra West Mumbai 28501 | Bus Shelter | Opposite Tava Restaurant | Front Panel - 19 W x 4 H Ft. , Back Drop(3 Nos) - 5.8 W x 3.4 H Ft., Side Panels(2Nos) - 4 W x 4 H Ft. |
| Worli Mumbai 28512 | Bus Shelter | Near Phoenix Mills Mall, Lower Parel | Front Panel - 18.11 W x 4 H Ft. , Back Drop(3 Nos) - 5.9 W x 3.5 H Ft |
| Ghatkopar East Mumbai | Bus Shelter | Ghatkopar M.G.Road after Shoppers Stop ,Income Tax | 173 Sq. Ft. |
| Mankhurd Mumbai, Maharashtra | Bus Shelter | Mankhurd Stn Road, Mankhurd | 148 |
| Khan Abdul Gaffar Khan Road Mumbai | Bus Shelter | Worli Seaface Road | 176 Sq. Ft. |
| VN Purva Rd Mumbai | Bus Shelter | Narmadeshwar Mandir | 148 |
