advertising and publicity Both are largely different concepts, even though both is used to reach up to a large audience. But today both of these are used with no different thinking as people are rubbing that thin line between both.
- Advertising is paid form of ideas, goods, and services while publicity is not paid for by the sponsor.
- Advertising is controllable by the organization while publicity is not controllable because it comes from a neutral source.
- Advertising is less credible in comparison to publicity while publicity is more credible because it comes from an impartial source.
- Ads is what you or your organization says and promotes about you or your organization, but publicity is what others say to you or your organization.
- Ads always carries a positive message about your organization because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source.
- Advertising is targeted to particular audiences by the sponsor while in publicity it is not focused.
Ways to enhance presence over the Internet –
|
Top 5 OTT Platforms in India for Advertising
| Name | Active Users |
|---|---|
| Disney+ Hotstar | 38 Million |
| Netflix | 400 Million |
| SonyLiv | 23 Million |
| MxPlayer | 280 Million |
| Amazon Prime Video | 175 Million |
