What is app marketing?

Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. Today, there is big competition in the mobile app market and it became more challenging for the businesses to get their apps on the top.

So that mobile app marketing is very much important after the launch of an app.

App Marketing is a set of techniques with which your app can became visible to the users and it will rank on the top in app store. It is the best way to interact with the users from the time when they hear about your app to when they became your loyal customers. App marketing is a great approach for the promotion of app using multi channels.

Following are the best steps for the Marketing of Mobile app:

1. App Store Optimization

ASO is the process of optimizing your app to rank higher in the marketplace; the higher a mobile app ranks the more visible it will be to potential users.

This includes:

• Optimizing the Title

App titles need to be distinctive yet descriptive. When deciding on your title try and include what the app does, as users tend to search for specific functionality. You can choose to name your app based on common search terms or use a branded name that you can copyright.

• Optimizing Keywords

When optimizing keywords, focus on relevancy and search volume. Remember to test your keywords to find out which ones are working for your app. When changing the keywords, make sure to note the impact this change has on the app’s ranking.

• Optimizing the Description

Treat the first few lines of your description as an ad copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab

• Optimizing Visuals

When your app shows up in search results, an attractive icon can play a major role in engaging and encouraging users to download. It is also important to utilize customized screenshots in order to showcase how the app actually works. Treat this space like it is your sales poster.

2. Create a Microsite

Creating a microsite helps you to market your app beyond the app store and implement Search Engine Optimization (SEO) techniques. You can showcase your app to a wide audience with the help of a microsite.

3. Create Promotional Videos

Promotional videos are one of the most effective ways to show off an app’s interface and capabilities. Creating videos provides you with the opportunity to establish a voice and communicate the value of your app

4. Networking

It’s extremely important to emphasize on networking while your app is in development. If you do that there are high chances that the reports or bloggers pick up your PR and help you further to generate awareness. This has also led to virality loops in few cases, which changes the game altogether.

5. Utilize social media

Social media channels are best option for the promotion of your app and it will derive good amount of traffic to the app store and the microsite of the app.

6. Analytics

Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.

• Measure user engagement, marketing campaigns, monetization etc for your apps.
• Understand your app downloads, proceeds, subscriptions activity.
• Break out your earnings by product, country, currency, price etc and get the financial reports for your app.

You can download any app analytic tool like Google Analytics, Firebase, Appsee etc to get the correct results. In this way you can track the performance of your mobile app on the app store.

Over the last decade, I’ve launched many apps and SaaS platforms for entrepreneurs and early-stage startups who’ve gone ahead and made hundreds and millions of dollars using these platforms.

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