TV is broadcasted through two mediums in India – cable and DTH. DTH Advertisements or Direct-to-home advertising involves advertising through specific DTH media providers. TV advertising involves branding that can be viewed by people watching a specific channel at the same time. However, through DTH advertising, you will be able to advertise your brand to the subscribers of a specific DTH provider. Because of the rising demand for the DTH services (70.70 million as of September 2020), DTH Advertisements too is gaining steady popularity. A few of the popular DTH providers are Tata Sky, Airtel DTH, and Videocon DTH.
Marketing activities to target Students |