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What is figure of impressions/ views that an ad can get in the Hyderabad Airport?

July 9, 2022July 9, 2022 | adminadmin | 0 Comment | 8:45 am

The figure of impressions or views that an advertisement can receive at Hyderabad’s Rajiv Gandhi International Airport (RGIA) depends on several factors, including the ad’s location, size, type, and passenger traffic. However, Hyderabad Airport is one of India’s busiest airports, consistently ranked among the top for passenger footfall, which significantly boosts the potential visibility of advertisements.

In the Hyderabad Airport, the advertisement of a single brand can get figure of impressions around 5 lakh impressions/ views. The impression/ view count is bound to change when an ad space is booked by several brands.

The number of impressions or views that an ad can receive at Hyderabad Airport can vary significantly based on several factors:

  1. Location: Ads placed in high-traffic areas like arrival and departure halls, baggage claim areas, security checkpoints, and lounges tend to receive more views.
  2. Type of Advertisement: Digital screens may rotate through multiple ads, potentially increasing exposure, whereas static billboards offer continuous visibility.
  3. Passenger Traffic: Hyderabad Airport serves a diverse range of passengers, including business travelers, tourists, and domestic/international flyers, affecting the potential reach of your ad.
  4. Duration of Campaign: Longer campaigns typically accumulate more impressions as they are exposed to more passengers over time.
  5. Ad Size and Design: Larger and more visually appealing ads tend to attract more attention and thus more views.
  6. Campaign Reach: Targeted campaigns that align with passenger demographics and travel patterns can enhance effectiveness.

While specific numbers can vary, advertising agencies like MyHoardings can provide estimates based on their experience and knowledge of traffic patterns and ad placements within Hyderabad Airport. They can also offer insights into optimizing your campaign for maximum impact by analysing figure of impressions/ views an ad can get.

Types of Marketing

  • 1

    Social Media Marketing

    Social media marketing is an offshoot of content marketing that creates content and shares it via relevant social platforms.

  • 2

    Content Marketing

    Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials.

  • 3

    Email Marketing

    Email marketing is a form of direct marketing that targets current or potential customers.

  • 4

    Direct Marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.

  • 5

    Influencer Marketing

    Influencer marketing involves working with online personalities who can impact their followers' purchasing decisions based on their expertise.

  • 6

    Affiliate Marketing

    Affiliate marketing is a strategy in which a company pays commission to an external website for sales that are generated via their website/apps.

  • 7

    Search Engine Optimization

    SEO is when brands optimise their web pages to rank higher on search engine results pages (SERPs). 

  • 8

    Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

  • 9

    Word of Mouth

    Word-of-mouth marketing campaigns are an effective way to influence organic conversations about your brand. 

  • 10

    Print Marketing

    Print marketing. This form of marketing is the distribution of advertising in magazines, newspapers, and brochures.

  • 11

    Direct Mail

    With direct mail marketing, businesses send advertising materials directly to the customer's home. 

List of advertising options at airport in India

Airport NameMedia Options Available
Chennai AirportBillboards, branding in baggage area, E-ticket
Mumbai AirportConveyor bill branding, trolleys advertising
Bangalore AirportHoardings in check in area, conveyor bill branding
New Delhi Airporthoardings in check in area, conveyor bill branding, trolleys advertising
Kolkata AirportBillboards, branding in baggage area, hoardings in check in area
Goa AirportBranding in baggage area, hoardings in check in area, conveyor bill branding

 

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