What is OOH advertising?

Out-of-home (OOH) advertising is advertising encountered outside of the home, also known as outdoor advertising and outdoor media. Traditionally, this includes billboards to advertisements on bus shelters, benches, and everything you see between your house and your destination.

There are many types of OOH advertisements, but the most known are static billboard advertisements and mobile billboard advertisements. These two types of the advertisement have around 46% higher exposure when compared to others. Especially Mobile Billboard Advertisement is noticed quickly when compared to any other OOH advertising media.

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I believe Mobile Billboard advertisements are helpful as advertisements can never miss them as they are displayed on the truck with an HD screen, streaming the advertisement. This helps to generate many customers for your advertisement, and thus it will help your business grow.

Types of OOH Advertising

1. Billboards: Large outdoor boards found alongside highways, roads, and in high-traffic areas. Digital billboards are becoming increasingly popular, allowing for dynamic and changeable content.
2. Street Furniture: Includes bus shelters, kiosks, benches, and other public amenities that can display advertisements.
3. Transit Advertising: Ads displayed on public transport vehicles like buses, trains, taxis, and on transit stations such as bus stops and train platforms.
4. Digital OOH (DOOH): Digital screens placed in high-traffic areas like malls, airports, and urban centers, offering dynamic and interactive content.
5. Place-Based Media: Advertising located in specific venues like shopping malls, cinemas, gyms, and restaurants.

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