Out-of-home (OOH) advertising is advertising encountered outside of the home, also known as outdoor advertising and outdoor media. Traditionally, this includes billboards to advertisements on bus shelters, benches, and everything you see between your house and your destination.
There are many types of OOH advertisements, but the most known are static billboard advertisements and mobile billboard advertisements. These two types of the advertisement have around 46% higher exposure when compared to others. Especially Mobile Billboard Advertisement is noticed quickly when compared to any other OOH advertising media.
Brand Promotion options in Cinema Halls
| Ad Type | Ad Run Time | Price (Starts from) |
|---|---|---|
| Standee | NA | INR 8K |
| Ticket Counter | As per Slot | INR 20K |
| Video Ad on Screen | Slots of 10 Seconds | INR 150 |
| Washroom Branding | NA | INR 500 |
I believe Mobile Billboard advertisements are helpful as advertisements can never miss them as they are displayed on the truck with an HD screen, streaming the advertisement. This helps to generate many customers for your advertisement, and thus it will help your business grow.
Types of OOH Advertising
- Billboards: Large outdoor boards found alongside highways, roads, and in high-traffic areas. Digital billboards are becoming increasingly popular, allowing for dynamic and changeable content.
- Street Furniture: Includes bus shelters, kiosks, benches, and other public amenities that can display advertisements.
- Transit Advertising: Ads displayed on public transport vehicles like buses, trains, taxis, and on transit stations such as bus stops and train platforms.
- Digital OOH (DOOH): Digital screens placed in high-traffic areas like malls, airports, and urban centers, offering dynamic and interactive content.
- Place-Based Media: Advertising located in specific venues like shopping malls, cinemas, gyms, and restaurants.
Brand promotional media options in IT Tech parks – |
Top 4 News Paper for Advertising in India
| Newspaper Name | Language | Ad Type | Rate (Starting from) |
|---|---|---|---|
| Times of India | English | Full Page / Quarter Page / Half Page / Custom Size | INR 70K |
| The Hindu | English | Jacket Front & Back / Public Notice / Sky Bus / Pointer | INR 45K |
| Bhaskar | Hindi | Full Page / Quarter Page / Half Page / Custom Size | INR 30K |
| Rajasthan Patrika | Hindi | Jacket Front & Back / Public Notice / Sky Bus / Pointer | INR 40K |
