OTT advertising refers to ‘Over-The -Top’ advertising. It means the ads are served over the device and platforms that are internet enabled. The OTT media platforms such as smart phones, laptops, tabs and TV let the user stream and enjoy their entertainment content anytime anywhere.
Top 5 OTT Platforms in India
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Different types of outdoor media include: Billboard / Poster adverting Lamp post advertising Point of sale advertising Transit/ Vehicle advertising Foot over bridge advertising Flyover advertising Led screen advertising. Outdoor
What kind of audience do the brands capture through outdoor Ads (advertising)? Outdoor advertising captures a diverse range of audiences due to its visibility and broad reach. Here’s a breakdown
The unexpected placement of the ad in ambient advertising takes the audience by surprise. The surprise element or the ‘wow’ factor added to the brand makes the audience remember the
