Outdoor marketing, also known as out-of-home (OOH) advertising, encompasses any form of advertising that reaches consumers while they are outside their homes. This includes a wide range of formats such as billboards, transit ads (buses, trains, taxis), digital screens, posters, and more. Outdoor marketing aims to capture the attention of people during their daily routines in public spaces.
I can guarantee that all of you are familiar with the hoarding board which you see in your every were standing tall promoting the products or services.
If you are confused about the hoarding board, well, this is how the hoarding board looks like. Looking at this board I am pretty sure that you know about the product as well as the advertising company.
Outdoor Advertising itself describes its meaning as the advertising done outside the home, web, or any social media. The main purpose of outdoor advertising is to grab people’s attention.
Importance of Outdoor Advertising are:
- It demands Attention
- It can be very cost-effective
- High reach with a massive audience
- It impacts the path of purchase
- Builds immediate brand awareness
- 24/7 advertising
Some forms of Outdoor Advertising are:
- Billboards: Traditional, bulletin billboards, mobile billboards
- Transit: Bus, train, car, vehicles
- Cinema advertising: Commercials, Trailers, around the movie theater
There is a huge importance of outdoor advertising which people nowadays are leaving behind because of digital advertising. If you run a business then I suggest you try outdoor advertisement.
Top 4 News Paper for Advertising in India
| Newspaper Name | Language | Ad Type | Rate (Starting from) |
|---|---|---|---|
| Times of India | English | Full Page / Quarter Page / Half Page / Custom Size | INR 70K |
| The Hindu | English | Jacket Front & Back / Public Notice / Sky Bus / Pointer | INR 45K |
| Bhaskar | Hindi | Full Page / Quarter Page / Half Page / Custom Size | INR 30K |
| Rajasthan Patrika | Hindi | Jacket Front & Back / Public Notice / Sky Bus / Pointer | INR 40K |
Outdoor Advertising Options in India
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01
3Hoardings
Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.
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02
1Bus Shelter
Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.
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03
2Gantry Ads
Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.
