Apart form the rich and the affluent families, the passenger profile of the Bangalore Airport is mainly accessed by the people from the middle class and the upper middle class background. The airport is primarily thronged by the youth of the country with people flying in from all corners of India to work in the ‘Silicon Valley of India’. Thus, mostly, employees of corporates and MNCs, top executives, entrepreneurs, corporate working personnel, students, businessmen, professionals from the Public Sector Units and their families fly in and out of the Bangalore Airport along with tourists. These people mostly constitute the consumer section of the society and thus, an effective airport branding campaign is sure to bring them under the influence of your brand.
Key Aspects of the Passenger Profile
- Demographic Breakdown
- Age Groups:
- Young Adults (18-35 years): A significant portion of passengers, often comprising business travelers and young professionals.
- Middle-Aged (36-55 years): Includes a mix of business and leisure travelers.
- Seniors (55+ years): Primarily leisure travelers and retirees.
- Gender:
- Male: Approximately 55-60%
- Female: Approximately 40-45%
- Age Groups:
- Traveler Types
- Business Travelers:
- High frequency of travel, often traveling during weekdays.
- Prefer premium services and lounges.
- Leisure Travelers:
- Includes families, tourists, and solo travelers.
- Peak during weekends, holidays, and vacation seasons.
- International Travelers:
- Significant number of international passengers due to the airport’s status as a major hub.
- Includes expatriates, tourists, and business travelers.
- Business Travelers:
- Geographical Origin
- Domestic Passengers:
- Major cities: Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Pune.
- Regional travelers from within Karnataka and neighboring states.
- International Passengers:
- Key international routes: Middle East, Southeast Asia, Europe, North America.
- Significant expatriate community traveling to and from Bangalore.
- Domestic Passengers:
- Purpose of Travel
- Business and Work-Related:
- Conferences, meetings, corporate events.
- Frequent travelers with high disposable income.
- Leisure and Tourism:
- Sightseeing, vacations, family visits.
- Varied spending patterns, from budget to luxury travelers.
- Business and Work-Related:
- Spending Behavior
- Retail and Shopping:
- High interest in duty-free shopping, luxury brands, electronics, and souvenirs.
- Food and Beverages:
- Diverse range of preferences, from quick-service restaurants to fine dining.
- Services:
- Demand for premium services like lounges, spas, and concierge services.
- Retail and Shopping:
- Technology and Connectivity
- High Use of Digital Devices:
- Smartphones, tablets, laptops used for work, entertainment, and connectivity.
- Wi-Fi Usage:
- High engagement with airport Wi-Fi, presenting opportunities for digital advertisements.
- High Use of Digital Devices:
Implications for Advertisers
- Targeted Advertising:
- Tailor ads to different age groups and traveler types to maximize relevance and engagement.
- Premium Offerings:
- Highlight luxury products and services to appeal to business travelers and high-spending leisure travelers.
- Cultural Sensitivity:
- Consider the cultural and geographical diversity of passengers in your advertising content.
- Digital Engagement:
- Utilize digital screens, Wi-Fi ads, and mobile-friendly campaigns to reach tech-savvy travelers.
Conclusion
Understanding the passenger profile at Bangalore Airport is essential for effective advertising. The diverse demographics, high number of business and leisure travelers, and significant international passenger traffic present numerous opportunities for targeted and impactful advertising campaigns. At MyHoardings, we help you leverage these insights to create tailored advertising strategies that resonate with your audience.
Contact Us:
- Website: www.myhoardings.com
- Email: business@myhoardings.com
- Phone: +91-9953847639
Reach out to MyHoardings today to learn more about advertising opportunities at Bangalore Airport and how we can help you connect with your target audience effectively.
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| IndiGo Airlines Domestic | Boarding Pass, Meal Tray Branding, Boarding Ramp, | 52 Lakh |
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| Jet Airways | Inflight Sampling, Seat Back Branding | 11 Lakh |
