What is the rate of airport digital screen advertising at the Hyderabad Airport?

The rate of the airport digital screen advertising is 1250000 INR per month per digital screen at the Hyderabad Airport.

Advertising at airports is a prime opportunity for brands to capture the attention of a diverse and high-traffic audience. Hyderabad Airport, known for its modern infrastructure and high passenger footfall, offers various digital advertising options. At MyHoardings, we provide detailed insights into the costs and benefits of these advertising opportunities. This article will focus on the rates for digital screen advertising at Hyderabad Airport.

Types of Digital Screen Advertising

1. Digital Billboards:
   • Location: Near the baggage claim, departure gates, and waiting areas.
   • Size: Varies from small screens (42 inches) to large screens (75 inches and above).
2. Digital Totems:
   • Location: Placed strategically at entry points, check-in counters, and lounges.
   • Size: Generally around 6 feet in height and 2 feet in width.
3. Video Walls:
   • Location: Prominent areas such as the main atrium, departure lounges, and retail areas.
   • Size: Large-format displays, typically 4×3 meters or bigger.

Rate Card for Digital Screen Advertising

The rates for digital screen advertising at Hyderabad Airport vary based on several factors, including the type of digital screen, the location, the duration of the advertisement, and the frequency of display. Here’s a general overview of the rates:

1. Digital Billboards:
   • Standard Rate: ₹3,00,000 to ₹5,00,000 per month.
   • Prime Locations: ₹5,50,000 to ₹8,00,000 per month.
   • Peak Season Rates: Up to ₹10,00,000 per month.
2. Digital Totems:
   • Standard Rate: ₹2,00,000 to ₹3,50,000 per month.
   • Prime Locations: ₹4,00,000 to ₹6,00,000 per month.
   • Peak Season Rates: Up to ₹7,50,000 per month.
3. Video Walls:
   • Standard Rate: ₹7,00,000 to ₹10,00,000 per month.
   • Prime Locations: ₹10,50,000 to ₹15,00,000 per month.
   • Peak Season Rates: Up to ₹20,00,000 per month.

Factors Influencing Advertising Rates

1. Location: Screens located in high-traffic areas such as departure gates and baggage claims are priced higher due to better visibility and higher audience engagement.
2. Duration: Longer advertising durations typically come with discounted rates. Booking for several months can reduce the monthly rate significantly.
3. Frequency: The number of times an advertisement is displayed per hour/day affects the cost. Higher frequency translates to higher rates.
4. Season: Rates can increase during peak travel seasons and festivals due to increased passenger traffic.

Benefits of Digital Screen Advertising

1. High Visibility: Digital screens are strategically placed to ensure maximum visibility and engagement from travelers.
2. Dynamic Content: Unlike static billboards, digital screens allow for dynamic content, including videos and animations, making advertisements more engaging.
3. Targeted Advertising: Digital screens can be programmed to display different advertisements at different times of the day, targeting specific passenger demographics.
4. Brand Recall: The repetitive nature of digital screen advertising helps in building strong brand recall among travelers.

Conclusion

At MyHoardings, we offer comprehensive digital screen advertising solutions at Hyderabad Airport, tailored to meet your brand’s needs and budget. Understanding the rates and benefits of digital screen advertising can help you make informed decisions for your next campaign.

For more details and to book your digital screen advertising slot at Hyderabad Airport, contact MyHoardings today.

List of advertising options at airport in India