What kind of audience do brands capture through Cinema Advertising?

Cinema advertising has the scope of catching the fancy of both the rural and the urban population. Cinemas are still the biggest source of entertainment in India and attract people from all walks of life. Be it a student, a working class person or the top executive of a company, the medium of cinema bonds all people regardless of their class and background. Thus, cinema advertising too has the potential of captivating the fancy and the attention of people throughout, without concentrating on people from a single background.

Multiplex advertising though has greater influences on the young people of the country. People from 16-44 years of age are considered to be frequent visitors to these multiplexes to catch the latest releases and hence, have greater chances to come under the influence of cinema advertising.

What makes Cinema’s Advertising Highly Effective?

Cinema advertising has undoubtedly shaped up to be one of the most influencing advertising moves over the years. Be it consume products, services or even public amenities and government schemes, cinema advertising has slowly made its way to become a cherished asset among a plethora of advertisers and advertising agencies. The effectiveness of cinema advertising and multiplex advertising is immense and the reasons which can be sited for their popularity are:

• An engaging surround sound.

• A screen which stretches from the ceiling to the floor.

• A highly entertaining medium.

• Lesser number of distractions among the viewers.

• Ads can’t be skipped in a movie theatre.

• Maximum exposure to the youth and therefore, the most active consumers in a given city; and lastly,

• Cinema advertising offers greater chances to make the campaign more effective by coupling other promotional activities with it. Like handing out flyers and pamphlets before the viewers enter the movie theatre or handing discount coupons or lucrative deals after the viewers leave the theatre.

Benefits of cinema advertising

• Inescapable: Once the audience is seated in the theatre, they cannot skip the ad is being played on the large screen in front of them. The audience do not have the power to skip, mute or flip the channel.

•Immersive advertising: The surround sound, dark ambience and high resolution display, creates a wholesome effect of combining ambience with high quality audio and video. This  makes any advertisement more immersive and gripping for the viewers.

•Undisruptive: Cinema advertising is most undisruptive form of advertising as the audience is relaxed, comfortably seated and in mood to get entertained at one closed space.

Cinema chains with highest  footfall in India:

• • PVR Cinemas
• • Big Cinemas
• • Inox
• • Prasads Imax
• • Cinepolis
• • DT Cinemas
• • E-Square
• • SRS Cinemas
• • CineMax
• • City Gold Cinemas
• • Carnival Cinemas
• • SPI Cinemas
• • Fun Cinemas
• • PVS Cinemas

All these multi screen theatres are located at prime locations of various metro and developing cities of India. The theatres are usually located in the prime malls of the city that ensures high footfall.

Brand Promotion options in Cinema Halls