One of the most common questions filmmakers and production houses ask is: “When to start promoting a movie in India?” Getting the timing right is essential for creating sustained hype, generating media coverage, and ensuring that your audience shows up on opening weekend.
Ideal Movie Marketing Timeline
While the exact timeline can vary depending on the scale of the movie, target audience, and budget, a well-planned promotional campaign typically begins 8–12 weeks before release.
3 Months Before Release (Teaser Phase):
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Drop a first look poster or motion teaser
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Announce the release date
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Begin social media buzz with countdowns and cast engagement
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Initiate branding via hoardings and trade announcements
2 Months Before Release (Trailer & Outreach):
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Launch the official trailer
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Start outdoor campaigns: metro branding, billboards, and bus ads
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Run print ads in major newspapers and regional dailies
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Begin digital ads and influencer tie-ups
1 Month Before Release (Mass Awareness):
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Organize media interviews, press meets, and cast appearances
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Use in-cinema advertising and run contests for fan screenings
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Launch full-fledged TV and radio ads
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Intensify social media with behind-the-scenes and fan content
Release Week (Final Push):
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Maximize visibility with transit ads, theatre standees, and city activations
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Encourage UGC (user-generated content) and hashtag trends
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Boost last-minute awareness with countdown campaigns
At MyHoardings, we specialize in strategizing the entire timeline for when to start promoting a movie in India. From teaser drops to full-scale launch week advertising, we’ve got it covered.
Start early, stay consistent, and let us help you build the buzz.
Visit www.myhoardings.com,
email business@myhoardings.com,
or call 9953847639 to get started today.
Ways to enhance presence over the Internet –
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01
Search Engine Optimization
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02
Google Ads (Search & Display)
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03
Mobile In-App Programmatic Advertising
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04
Social Media Optimization (SMO)
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05
Locked Screen Content (Glance Ads)
