Which are the most popular forms of transit media in India?

Train/ railway and metro branding:

The most preferred forms transit media in India has to be that of the railway or train branding due to its obvious outreach and popularity. Indians are mostly inclined to trains for their local, regional and national commute and hence, advertising with the Indian Railways is one such prized weapon to strategize your reach and maximize the benefits from unbridled outreach both in the rural and the urban areas. This along with the affordable rates of advertising with the Indian Railways makes train branding the most bankable option of transit media.

Metros also play a crucial role in solidifying the brand image further among the commuters of the urban populace. Apart from the quintessential metro wrap ads, metro services in cities like Kolkata, Delhi, Bangalore, Mumbai, etc. have been trendsetter in in-transit branding since long and feature on the to-do list of every eager company or organization looking to gain greater outreach in the ever expanding services of the metro railway in India.

Bus Advertising

The next most opted transit media advertising is bus branding. Buses are the lifelines for intra-state and even inter-state commute, and form the backbone of the transportation system where the railways are not so distinctively spread out, mostly in the mountainous and the arid regions of India. Both private and state owned buses operate in large numbers to transport people to these far-fetched places and to various other destinations throughout the country. Bus branding is an effective way to spread the name of your brand within both the passengers and the passers-by of the places through which the bus operates.

Car Branding | Taxi Advertising

With the surge of dependence on cabs for transit in the recent years, Car branding has become the ‘it’ thing in the urban transit branding map. Popular online transportation network companies in the likes of Ola, Uber, Meru, etc. have redefined how people look at transportation and this has provided a further boost to the advertising industry. With cab advertising, advertising has reached new and innovative ways to reach out to people and is definitely one of the most impressionable ways to gain a reputable brand image among the urban population of the country.

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