It largely depends on your budget and nature of the product. If your product or service needs demonstration for clear understanding of the product than short video ad is recommended. Similarly, if you are promoting a sale offer,discount or new store announcement than it can be easily done through banner ad.
Ways to enhance presence over the Internet –
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01
Search Engine Optimization
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02
Google Ads (Search & Display)
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03
Mobile In-App Programmatic Advertising
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04
Social Media Optimization (SMO)
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05
Locked Screen Content (Glance Ads)